Understanding Cost Per Lead (CPL): What You Need to Know
“What’s a good cost per lead (CPL)?” The answer varies depending on your business goals and marketing effectiveness.
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Ryan Spelts' Blog for Marketers and Business Owners
Ryan Spelts
May 303 min read
Your Business’s Foundation Rests on This Statement
When you know this statement, you can focus on creating content, marketing, and other communication that speaks directly to your audience.
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Ryan Spelts
May 143 min read
Fix Your Homepage in 10 Easy Steps
The following 10 steps, adapted for your unique business, are a great way to allow your website homepage to guide...
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Ryan Spelts
Apr 24 min read
Don’t Compete at the Lowest Price
Wherever I go for the discount service, the cheapest option, the bottom of the proverbial barrel, I end up unhappy.
34 views0 comments
Ryan Spelts
Mar 264 min read
I Was Afraid to Do It Alone
If you are going to do something great, you must be willing to face the challenges yourself. You must find the courage to go it alone.
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Ryan Spelts
Mar 123 min read
Expertise to Get Things Right
No one knows your business better than you. The answer to great marketing begins with the people who know their business best.
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Ryan Spelts
Mar 53 min read
If You’re Going to do Something, You Might as Well Do it Well
If you want good reviews, good referrals, and a good reputation, you must be good at what you do.
18 views0 comments
Ryan Spelts
Feb 274 min read
Low Competition, You Need to Educate – High Competition, You Need to Differentiate
This isn't about being the loudest, it’s about being the most trusted and standing out from the crowd.
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Ryan Spelts
Feb 193 min read
Every Job Has "Washing Dishes"
When you act as a tough boss to yourself, you take care of whatever it is you hate, along with what you love, and you can find success.
59 views1 comment
Ryan Spelts
Jan 293 min read
The Little Bakery - A Tale of how to get your Brand Story to stand out
Her brand story had woven itself into the fabric of the community, memorable and cherished because of—not in spite of—its repetition.
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Ryan Spelts
Jan 234 min read
Think Like a Customer and Convert Browsers Into Buyers
How to make your website flow and make sales much more effectively.
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Ryan Spelts
Jan 153 min read
Ok Boomer and Gen Xer - It’s Time
It is time for you and your business to get your digital house in order. You cannot wait any longer.
20 views2 comments
Ryan Spelts
Jan 104 min read
Creation Mode!
You begin to see things when you engage Creation Mode that you never would have seen otherwise.
27 views2 comments
Ryan Spelts
Jan 25 min read
5 Things you Must Do for your Business in 2024 to Thrive in an Uncertain Economy
By embracing these strategies, your business can not only withstand economic challenges but also seize new opportunities for growth.
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Ryan Spelts
Dec 18, 20234 min read
Do you even need SEO!?!
If your industry is highly competitive, SEO might be necessary to stay ahead of competitors.
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Ryan Spelts
Dec 12, 20234 min read
Lean Back: Being a Better Leader
As a salesperson, business owner, leader, or even as a human being, it is important to sometimes lean back.
64 views3 comments
Ryan Spelts
Dec 5, 20233 min read
You Can't Get Better Until You Start Somewhere
I always say the same thing. “You can’t get better until you start somewhere!"
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Ryan Spelts
Nov 27, 20236 min read
Choosing the Right Digital Marketing Agency in Utah
A Guide for Local Businesses The Right Fit You want to grow your local business. You know you need marketing, but how do you choose the...
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